Media Agent, PR and Management Company

Calum Best's Photo

Calum Best

White Management are delighted to be working in conjunction with Erin McKee in representing the model and TV Personality Calum Best.

The 36-year-old son of football legend George Best has fronted campaigns for Burberry, Guess, Jockey Underwear, Tommy Hilfiger and Sketchers and most recently became the face of Burton, transforming the menswear brand as part of a two-year deal.

Calum has appeared in Vogue, On the cover of Evening Standard Magazine and Sunday Times Style to name but a few.

Calum has a passion for acting having appearing in the ITV1 cult drama series Footballers Wives, and independent films Psyche and The Visitor, which is currently filming.

In 2005 he appeared in ITV1’s Celebrity Love Island, and appeared again the following year and was crowned the winner. In 2006, Calum appeared in the ITV2 series Calum, Fran and Dangerous Danan which saw them travel from Texas to Los Angeles on America’s Route 66.

In late 2006, he launched a limited edition men’s cologne called Calum. During the second half of 2008, Calum filmed for MTV strand Totally Calum Best in Los Angeles.

2009 saw Calum appear as a judge on ITV2 show Paris Hilton’s British Best Friend. Towards the end of 2009, Calum presented a BBC Children in Need documentary ‘Brought Up By Booze’ which got 1.5 million viewers on BBC1. Its success resulted in it being repeated on BBC3 and helped to raise awareness for the charity.

He went on to present Channel 5 chat show ‘Live from Studio Five’ with Ian Wright and with various other presenting and TV opportunities coming up it will be yet another busy year for him.

In 2013 he coached the winning team in RTE’s Celebrity Bannestoir as well as the featured subject of BBC NI’s ‘Story Of A Lifetime' Calum Best’.

He appeared in ‘Celebrity Big Brother’ for channel 5, January 2015 as a star housemate. His autobiography entitled ‘Second Best’, published by TRANSWORLD was released March 2016. It becomes a Sunday Times Bestseller, in the top ten for six weeks.

Calum recently completed his documentary feature film ‘My Best’ 2016 and begins the festival circuit in 2017 after returning to Celebrity Big Brother as an ‘All Star’ Jan 2017.

Calum has been a very hands-on patron of charity. He raises money for NOCOA (National Organisation For Children Of Alcoholics), Action On Addiction and The Elton John Aids Foundation amongst others by participation in the London Marathon every year and recently did a televised trek through Vietnam.

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